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© 2023 Pica Agency
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Branding Campaigns Design Digital



01. Assignment

What were we asked to develop?

Design and Art Direction for the 2222 experience, an interactive learning experience for Latin American teachers, structured on the idea of an imaginare journey around the world visiting mythical cities.

02. Strategy

How did we decide our approach?

We designed the visual identity of the project, the interface of the mobile application, the website and all the communication and social network pieces, in addition to supervising the development carried out by the internal technical team of the UTPL