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© 2023 Pica Agency
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Branding Design Events

La Fira


01. Assignment

What were we asked to develop?

Design, conceptualization and organization of the Poblenou Beer Festival, an international event that brings together the best craft beer producers in Europe to Barcelona every year.

02. Strategy

How did we decide our approach?

This festival focuses on promoting Craft Beer culture, with a young and modern audience and a very festive atmosphere, 100 meters from the beach in Barcelona. The graphic proposal reinforces this concept of Craft through the use of casual illustrations and a close and complicit language.