Scroll to top
© 2023 Pica Agency
ca en es
Campaigns Design

Work from Barcelona


01. Assignment

What were we asked to develop?

Design and Art Direction for the Work from Barcelona campaign. Commissioned by Barcelona Turisme, the campaign was designed to attract nomad professionals to work from Barcelona, both in urban and rural areas. The commission included two videos, adaptations for social networks and editorial pieces.

02. Strategy

How did we decide our approach?

Shot during the Covid pandemic, the campaign focuses on different personal profiles to take advantage of the growing flow of professionals who decide to work nomadically, seeking to attract them to the urban and rural areas of the province of Barcelona.