What were we asked to develop?
Oxfam Intermon is an NGO with presence throughout the world. The Oxfam Magazine is edited by its loyalty department, and is sent to all members to spread the work of the organization. The publication needed to review its design to be more visually attractive without losing communication effectiveness.
How did we decide our approach?
Oxfam Intermón has an impressive image bank, thanks to the work of its excellent photographers. We decided to trust in the power of these images, always trying to give them maximum prominence, combined with a careful usage of the white spaces and a powerful color palette.
We also developed an html interactive version, which expanded the contents of the paper version by including links to videos, image galleries and hyperlinks.