What were we asked to develop?
Peter Klien and Astrid Bartl run NOOS, a small winery producing natural wines in Niederösterreich. What started as a small adventure became a profitable enterprise that produces small batches of high-quality wines. Peter and Astrid asked us for a label system to unify their offer and improve their brand presence.
How did we decide our approach?
Astrid is also an amazing photographer so we asked her to make a series of close up pictures of the different grapes during the winemaking process. The visual system is supported by these images and a picturesque color palette.