01. Assignment
What were we asked to design?
Campaign for Turisme de Barcelona, with the aim of promoting the activities of the 10 districts of the city and decentralizing urban tourism.
02. Strategy and Scope
What we did and how we did it?
The campaign, developed in 3 languages, included public billboards, a strong presence on social networks and press advertisements.
Pica defined the naming, claim, main texts and created all the communication elements of the campaign.
