{"id":501115,"date":"2024-01-29T12:48:07","date_gmt":"2024-01-29T12:48:07","guid":{"rendered":"https:\/\/pica.agency\/?post_type=norebro_portfolio&#038;p=501115"},"modified":"2024-01-29T14:02:59","modified_gmt":"2024-01-29T14:02:59","slug":"bcnx10","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/project\/bcnx10\/","title":{"rendered":"BCNx10"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605535f606aa\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Assignment\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tWhat were we asked to design?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605535f60bc3\" \n\t \n\t>\n\n\t<p>Campaign for <strong>Turisme de Barcelona<\/strong>, with the aim of promoting the activities of the 10 districts of the city and decentralizing urban tourism.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695830918223{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;501120&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;501126&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;501129&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605535f60f7c\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Strategy and Scope\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tWhat we did and how we did it?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605535f6117a\" \n\t \n\t>\n\n\t<p>The campaign, developed in 3 languages, included public billboards, a strong presence on social networks and press advertisements.<\/p>\n<p><strong>Pica<\/strong> defined the naming, claim, main texts and created all the communication elements of the campaign.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695830918223{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;501123&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;501168&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]\n\t<div class=\"norebro-video-module-sc video-module preview \"\n\t\tid=\"norebro-custom-6605535f61c43\"\n\t\tdata-video-module=\"https:\/\/pica.agency\/wp-content\/uploads\/2024\/01\/BCNx10-1-1-CAT-Web.mp4\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2024\/01\/bcnx10video.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Social Media Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/501115"}],"collection":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/comments?post=501115"}],"version-history":[{"count":11,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/501115\/revisions"}],"predecessor-version":[{"id":501172,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/501115\/revisions\/501172"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/media?parent=501115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}