{"id":13153,"date":"2023-10-19T17:57:25","date_gmt":"2023-10-19T17:57:25","guid":{"rendered":"https:\/\/pica.agency\/?post_type=norebro_portfolio&#038;p=13153"},"modified":"2024-01-30T10:49:31","modified_gmt":"2024-01-30T10:49:31","slug":"true-health-initiative","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/project\/true-health-initiative\/","title":{"rendered":"True Health Initiative"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-66054f4a29146\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Assignment\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tWhat were we asked to develop?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-66054f4a29337\" \n\t \n\t>\n\n\t<p><strong>True Health Initiative<\/strong> is a non-profit organization dedicated to spread healthy habits, especially focused on diet and exercise as prevention methods for a healthy life. The organization asked us to develop its visual identity and implement it in a complete communication system.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695830918223{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;13156&#8243; img_size=&#8221;full&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695830918223{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_images_carousel images=&#8221;13154,13155,13159,13163&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177976614{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995611838{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-66054f4a2949b\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Strategy\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tHow did we decide our approach?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995607247{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-66054f4a29610\" \n\t \n\t>\n\n\t<p>Working closely with the organisation&#8217;s communications director, we developed a comprehensive program that included weekly, monthly and quarterly editorial and digital pieces for newsletters and social media. We also designed communication materials for institutional events.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177981326{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"norebro-gallery-sc gallery-wrap\"\n\tid=\"norebro-custom-images-66054f4a2a888\"\n\tdata-gallery=\"norebro-custom-66054f4a2a886\"\n\t\t>\n\n\t\n\t<div class=\"vc_row\" data-lazy-container=\"gallery\">\n\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"0\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/THI_web_4.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">THI_web_4<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"1\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/THI_web_7.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">THI_web_7<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"2\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/THI_web_6B.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">THI_web_6B<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"3\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/THI_web_3.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView 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