{"id":13094,"date":"2023-11-17T17:44:19","date_gmt":"2023-11-17T17:44:19","guid":{"rendered":"https:\/\/pica.agency\/?post_type=norebro_portfolio&p=13094"},"modified":"2024-02-01T10:28:51","modified_gmt":"2024-02-01T10:28:51","slug":"festival-jardins-pedralbes","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/project\/festival-jardins-pedralbes\/","title":{"rendered":"Festival Jardins Pedralbes"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1508177925130{background-color: #333333 !important;}”][vc_column width=”3\/12″ css=”.vc_custom_1507995585142{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]
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\n\t\t01. Assignment\t<\/h3>\n\n\t\n\t\t\t

\n\t\t\tClient needs\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1507995590185{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]

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We were commissioned to design the visual identity of the Festival Jardins Pedralbes<\/strong>, a summer festival that took place in the city of Barcelona between 2012 and 2022. The festival offered a series of outdoor concerts in a medium sized amphitheater set up for the occasion in a public parc. It also had a village with quality gastronomic offer.<\/p>\n\t\n<\/div>[vc_empty_space height=”80px” el_class=”norebro-phone-space”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177972462{background-color: #333333 !important;}”][vc_column css=”.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_images_carousel images=”13104,13105,13106,13107,13108,13109,13110,13111″ img_size=”full” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177976614{background-color: #333333 !important;}”][vc_column width=”3\/12″ css=”.vc_custom_1507995611838{padding-top: 0px !important;}”][vc_empty_space height=”65px” el_class=”norebro-phone-space”]

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\n\t\t02. Strategy\t<\/h3>\n\n\t\n\t\t\t

\n\t\t\tThe approach of Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1507995607247{padding-top: 0px !important;}”][vc_empty_space height=”65px” el_class=”norebro-phone-space”]

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The differentiating factor of the festival was undoubtedly its location: one of Barcelona’s most majestic gardens, both French and English in style, with a romantic touch and very luxuriant. We decided that the visual identity of the festival should highlight these fantastic gardens and the experience of the attendees in this privileged setting.<\/p>\n\t\n<\/div>[vc_empty_space height=”30px”][vc_empty_space height=”80px” el_class=”norebro-phone-space”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177972462{background-color: #333333 !important;}”][vc_column css=”.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_images_carousel images=”13115,13121,13113,13122,13127,13119,13118,13120,13123,13114,13116,13117,13124,13125,13126″ img_size=”full” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177925130{background-color: #333333 !important;}”][vc_column width=”3\/12″ css=”.vc_custom_1507995585142{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]

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\n\t\t03. Development\t<\/h3>\n\n\t\n\t\t\t

\n\t\t\tHow the project evolves\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1507995590185{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]

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As we do with Festival Mil\u00b7lenni<\/strong>, the graphic line of the festival evolved every year, always maintaining the original guidelines of the project, but using different styles each time, going from vectorial illustration to photographic collages. The constant work allowed the festival to consolidate a powerful and recognizable identity, which however was modified substantially each year.<\/p>\n\t\n<\/div>[vc_empty_space height=”80px” el_class=”norebro-phone-space”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177972462{background-color: #333333 !important;}”][vc_column css=”.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_images_carousel images=”13133,13128,13138,13137,13136,13129,13130,13131,13134,13132,13135″ img_size=”full” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1697472745264{padding-top: 10% !important;padding-bottom: 10% !important;background-color: #333333 !important;}”][vc_column css=”.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”]\n\t

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\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Watch Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/13094"}],"collection":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/comments?post=13094"}],"version-history":[{"count":11,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/13094\/revisions"}],"predecessor-version":[{"id":501313,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/13094\/revisions\/501313"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/media?parent=13094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}