{"id":12986,"date":"2023-11-03T14:37:33","date_gmt":"2023-11-03T14:37:33","guid":{"rendered":"https:\/\/pica.agency\/?post_type=norebro_portfolio&p=12986"},"modified":"2024-01-29T12:57:49","modified_gmt":"2024-01-29T12:57:49","slug":"festival-mil%c2%b7leni","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/project\/festival-mil%c2%b7leni\/","title":{"rendered":"Festival Mil\u00b7lenni"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1508177925130{background-color: #333333 !important;}”][vc_column width=”3\/12″ css=”.vc_custom_1507995585142{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]
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\n\t\t01. The Project\t<\/h3>\n\n\t\n\t\t\t

\n\t\t\tWhat were we asked to develop?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1507995590185{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]

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We are in charge of the visual communication of the Festival Mil\u00b7lenni<\/strong>, a series of concerts that takes place in Barcelona every year between September and May. We design everything from public transport advertising and street posters to editorial pieces, social media posts and even tickets and IDs for the crew.<\/p>\n\t\n<\/div>[vc_empty_space height=”80px” el_class=”norebro-phone-space”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177972462{background-color: #333333 !important;}”][vc_column css=”.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_images_carousel images=”12991,13082,12990,13084,13083,13085″ img_size=”full” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177976614{background-color: #333333 !important;}”][vc_column width=”3\/12″ css=”.vc_custom_1507995611838{padding-top: 0px !important;}”][vc_empty_space height=”65px” el_class=”norebro-phone-space”]

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\n\t\t02. Strategy\t<\/h3>\n\n\t\n\t\t\t

\n\t\t\tHow did we decide our approach?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1507995607247{padding-top: 0px !important;}”][vc_empty_space height=”65px” el_class=”norebro-phone-space”]

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The Festival Mil\u00b7lenni<\/strong> takes place in different venues of the city, programming different artists for different types of audiences. The communication strategy could not be based on the location of the festival, nor the musical genre nor the target audience. Therefore we decided to take its eclecticism as the hallmark of the festival. We chose to support the graphics in an abstract value such as geometry, applying gradient colours that convert one color into another. This geometry “envelops” all the events that build up the festival.<\/p>\n\t\n<\/div>[\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177976614{background-color: #333333 !important;}”][vc_column css=”.vc_custom_1507995611838{padding-top: 0px !important;}”][vc_empty_space height=”30px”]

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t
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pirluli<\/h3>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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FGC<\/h3>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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flyer<\/h3>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t
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programa-de-mano<\/h3>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t

<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n
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\n\t\t<\/span>\n\t<\/div>\n\t
\n\t\t<\/span>\n\t<\/div>\n\n<\/div>\n[vc_empty_space height=”80px” el_class=”norebro-phone-space”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177925130{background-color: #333333 !important;}”][vc_column width=”3\/12″ css=”.vc_custom_1507995585142{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]
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\n\t\t03. Development\t<\/h3>\n\n\t\n\t\t\t

\n\t\t\tHow did the project evolve?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1507995590185{padding-top: 0px !important;}”][vc_empty_space height=”80px” el_class=”norebro-phone-space”]

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In successive editions of the festival the graphic line has evolved, always maintaining the original guidelines of the project: abstract geometry as the common thread that brings together the different concerts of each edition.<\/p>\n\t\n<\/div>[vc_empty_space height=”80px” el_class=”norebro-phone-space”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508177972462{background-color: #333333 !important;}”][vc_column css=”.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_images_carousel images=”13090,13089,13087,13093,13086,13092,13091,13088″ img_size=”full” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1697472745264{padding-top: 10% !important;padding-bottom: 10% !important;background-color: #333333 !important;}”][vc_column css=”.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”]\n\t

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\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\n\t\t
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\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Watch Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/12986"}],"collection":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/comments?post=12986"}],"version-history":[{"count":22,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/12986\/revisions"}],"predecessor-version":[{"id":501095,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/12986\/revisions\/501095"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/media?parent=12986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}