{"id":12946,"date":"2023-10-20T07:43:05","date_gmt":"2023-10-20T07:43:05","guid":{"rendered":"http:\/\/demo29\/?post_type=norebro_portfolio&#038;p=15"},"modified":"2024-01-30T10:48:16","modified_gmt":"2024-01-30T10:48:16","slug":"alma-festival","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/project\/alma-festival\/","title":{"rendered":"Alma Festival"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-66054ec723827\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Assignment\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tProject features\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-66054ec723a87\" \n\t \n\t>\n\n\t<p>The successful Jardins Pedralbes Festival had to change its name and location after 10 years. The image of the new <strong>ALMA Festival<\/strong> seeks to wink at the image of the Jardins Pedralbes Festival, while conveying the change undergone by the festival.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695830918223{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_images_carousel images=&#8221;13049,13053,13047,13052&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177976614{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995611838{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-66054ec723bd4\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Strategy\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tHow did we decide our approach?\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995607247{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-66054ec723db3\" \n\t \n\t>\n\n\t<p>The objective of the campaign was to inform the regular audience of the Jardins Pedralbes Festival that the new ALMA Festival was their usual favorite summer festival, in a new location. For this reason we decided to follow the usual communication style of the previous festival, based on the nature of the gardens, to generate a link between the two festivals in this first edition.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177981326{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"norebro-gallery-sc gallery-wrap\"\n\tid=\"norebro-custom-images-66054ec724f9e\"\n\tdata-gallery=\"norebro-custom-66054ec724f9d\"\n\t\t>\n\n\t\n\t<div class=\"vc_row\" data-lazy-container=\"gallery\">\n\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"0\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2017\/09\/bicing.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">bicing<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"1\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2017\/09\/escenario2.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">escenario2<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"2\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2017\/09\/autobuses.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">autobuses<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"3\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2017\/09\/escenario.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">escenario<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"clear\"><\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"norebro-gallery-opened-sc custom-gallery\"\n\tid=\"norebro-custom-66054ec724f9d\"\n\tdata-options='{\"navClass\":\"\"}'>\n\n\t<div class=\"expand\">\n\t\t<span class=\"ion-android-expand\"><\/span>\n\t<\/div>\n\t<div class=\"close\">\n\t\t<span class=\"ion-ios-close-empty\"><\/span>\n\t<\/div>\n\n<\/div>\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1697480332917{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1697480151498{padding-top: 10% !important;padding-bottom: 10% !important;}&#8221;]\n\t<div class=\"norebro-video-module-sc video-module preview  with-anim\"\n\t\tid=\"norebro-custom-66054ec72581d\"\n\t\tdata-video-module=\"https:\/\/www.youtube.com\/embed\/l6tFxCgPJUY\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2017\/09\/Aftermovie-ALMA.png\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/12946"}],"collection":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/comments?post=12946"}],"version-history":[{"count":11,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/12946\/revisions"}],"predecessor-version":[{"id":501236,"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/norebro_portfolio\/12946\/revisions\/501236"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/wp-json\/wp\/v2\/media?parent=12946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}