{"id":501216,"date":"2024-01-29T12:48:07","date_gmt":"2024-01-29T12:48:07","guid":{"rendered":"https:\/\/pica.agency\/project\/bcnx10\/"},"modified":"2024-01-30T10:28:02","modified_gmt":"2024-01-30T10:28:02","slug":"bcnx10","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/es\/project\/bcnx10\/","title":{"rendered":"BCNx10"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177925130{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995585142{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-660554b73b973\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Encargo\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tNecesidades del cliente\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995590185{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-660554b73bcb7\" \n\t \n\t>\n\n\t<p>Campa\u00f1a de <strong>Turismo de Barcelona<\/strong>, con el objetivo de promover las actividades de los 10 distritos de la ciudad y descentralizar el turismo urbano.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1695830918223{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_single_image image=\u00bb501120&#8243; img_size=\u00bbfull\u00bb][vc_empty_space][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb501126&#8243; img_size=\u00bbfull\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb501129&#8243; img_size=\u00bbfull\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177925130{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995585142{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-660554b73bf5e\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Estrategia\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tEl enfoque de Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995590185{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-660554b73c197\" \n\t \n\t>\n\n\t<p>La campa\u00f1a, desarrollada en 3 idiomas, inclu\u00eda carteles p\u00fablicos, una fuerte presencia en las redes sociales y anuncios de prensa.<\/p>\n<p>Pica defini\u00f3 el naming, el claim, los principales textos y cre\u00f3 todos los elementos de comunicaci\u00f3n de la campa\u00f1a.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1695830918223{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_single_image image=\u00bb501123&#8243; img_size=\u00bbfull\u00bb][vc_empty_space][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb501168&#8243; img_size=\u00bbfull\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;]\n\t<div class=\"norebro-video-module-sc video-module preview \"\n\t\tid=\"norebro-custom-660554b73c710\"\n\t\tdata-video-module=\"https:\/\/pica.agency\/wp-content\/uploads\/2024\/01\/BCNx10-1-1-CAT-Web.mp4\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2024\/01\/bcnx10video.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Social Media Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501216"}],"collection":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/comments?post=501216"}],"version-history":[{"count":2,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501216\/revisions"}],"predecessor-version":[{"id":501219,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501216\/revisions\/501219"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/media?parent=501216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}