{"id":501113,"date":"2023-10-26T21:12:08","date_gmt":"2023-10-26T21:12:08","guid":{"rendered":"https:\/\/pica.agency\/project\/poblenou-beer-festival\/"},"modified":"2024-01-29T12:38:05","modified_gmt":"2024-01-29T12:38:05","slug":"poblenou-beer-festival","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/es\/project\/poblenou-beer-festival\/","title":{"rendered":"La Fira"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177925130{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995585142{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-660552288b6d4\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Encargo\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tCaracter\u00edsticas del proyecto\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995590185{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-660552288b8de\" \n\t \n\t>\n\n\t<p>Dise\u00f1o, conceptualizaci\u00f3n y organizaci\u00f3n del Poblenou Beer Festival, un acontecimiento internacional que re\u00fane cada a\u00f1o en Barcelona a los mejores productores de cerveza artesana de Europa.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1695830918223{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_images_carousel images=\u00bb13199,13200,13204,13205&#8243; img_size=\u00bbfull\u00bb autoplay=\u00bbyes\u00bb hide_pagination_control=\u00bbyes\u00bb wrap=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177976614{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995611838{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb65px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-660552288ba3b\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Estrategia\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tEl enfoque de Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995607247{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb65px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-660552288bbe4\" \n\t \n\t>\n\n\t<p>Este festival se centra en promover la cultura de la cerveza artesanal, con un p\u00fablico joven y moderno y un ambiente muy festivo, a 100 metros de la playa de Barcelona. La propuesta gr\u00e1fica refuerza este concepto de artesan\u00eda mediante el uso de ilustraciones casuales y un lenguaje pr\u00f3ximo y c\u00f3mplice.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb30px\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177981326{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb]<div class=\"norebro-gallery-sc gallery-wrap\"\n\tid=\"norebro-custom-images-660552288c757\"\n\tdata-gallery=\"norebro-custom-660552288c755\"\n\t\t>\n\n\t\n\t<div class=\"vc_row\" data-lazy-container=\"gallery\">\n\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"0\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Fira_programa-torre.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">Fira_programa-torre<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"1\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Fira_vaso.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">Fira_vaso<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"2\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Fira_programa-torreta.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">Fira_programa-torreta<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"3\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Fira_anuncio.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">Fira_anuncio<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"clear\"><\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"norebro-gallery-opened-sc custom-gallery\"\n\tid=\"norebro-custom-660552288c755\"\n\tdata-options='{\"navClass\":\"\"}'>\n\n\t<div class=\"expand\">\n\t\t<span class=\"ion-android-expand\"><\/span>\n\t<\/div>\n\t<div class=\"close\">\n\t\t<span class=\"ion-ios-close-empty\"><\/span>\n\t<\/div>\n\n<\/div>\n\n\t<div class=\"norebro-video-module-sc video-module preview  with-anim\"\n\t\tid=\"norebro-custom-660552288cbc7\"\n\t\tdata-video-module=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/12\/la-fira-poblenou-corto.mp4\"\n\t\tdata-video-start=\"0\"\n\t\t data-aos=\"fade-up\"\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Captura-de-Pantalla-2023-12-01-a-las-14.37.33.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"norebro-gallery-sc gallery-wrap\"\n\tid=\"norebro-custom-images-660552288e0df\"\n\tdata-gallery=\"norebro-custom-660552288e0de\"\n\t\t>\n\n\t\n\t<div class=\"vc_row\" data-lazy-container=\"gallery\">\n\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"0\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/DSC_3390_R.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">DSC_3390_R<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"1\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Fira2019-49_w.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">Fira2019-49_w<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"2\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Fira-del-Poblenou-020722-Carrer-01-Fira-de-la-Cervesa-Artesana-del-Poblenou-6000-x-4000.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">Fira-del-Poblenou&#8212;020722&#8212;Carrer&#8212;01&#8212;Fira-de-la-Cervesa-Artesana-del-Poblenou&#8212;6000-x-4000<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"3\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/DSC_9328.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">DSC_9328<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"4\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/DSC_9611.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">DSC_9611<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"5\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/DSC_9969.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">DSC_9969<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"6\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/DSC_9583.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">DSC_9583<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-6 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"7\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/DSC_0043.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView 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