{"id":501089,"date":"2023-11-03T14:37:33","date_gmt":"2023-11-03T14:37:33","guid":{"rendered":"https:\/\/pica.agency\/project\/festival-mil%c2%b7leni\/"},"modified":"2024-01-29T12:02:03","modified_gmt":"2024-01-29T12:02:03","slug":"festival-mil%c2%b7leni","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/es\/project\/festival-mil%c2%b7leni\/","title":{"rendered":"Festival Mil\u00b7lenni"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177925130{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995585142{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-66055152b65fe\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Proyecto\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tCaracter\u00edsticas y necesidades\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995590185{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-66055152b682c\" \n\t \n\t>\n\n\t<p>Nos encargamos de la comunicaci\u00f3n visual del <strong>Festival Mil\u00b7lenni<\/strong>, un ciclo de conciertos que se realiza en Barcelona cada a\u00f1o entre septiembre y mayo. Dise\u00f1amos desde publicidad en transporte p\u00fablico y carteles de calle hasta piezas editoriales, publicaciones en las redes sociales e incluso entradas e identificadores para artistas y trabajadores.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177972462{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_images_carousel images=\u00bb12991,13082,12990,13084,13083,13085&#8243; img_size=\u00bbfull\u00bb autoplay=\u00bbyes\u00bb wrap=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177976614{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995611838{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb65px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-66055152b69a3\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Estrategia\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tLa mirada de Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995607247{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb65px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-66055152b6ba3\" \n\t \n\t>\n\n\t<p>El <strong>Festival Mil\u00b7lenni<\/strong> tiene lugar en diferentes espacios de la ciudad, programando diferentes artistas para diferentes tipos de p\u00fablico. La estrategia de comunicaci\u00f3n no pod\u00eda basarse en la ubicaci\u00f3n del festival, ni en el g\u00e9nero musical ni en el p\u00fablico objetivo. Por eso decidimos tomar su eclecticismo como se\u00f1al de identidad del festival. Escogimos basar la gr\u00e1fica en un valor abstracto como la geometr\u00eda, aplicando colores degradados que convierten un color en otro. Esta geometr\u00eda \u201crodea\u201d todos los acontecimientos que construyen el festival.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\t\n<\/div>[\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177976614{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1507995611838{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb30px\u00bb]<div class=\"norebro-gallery-sc gallery-wrap\"\n\tid=\"norebro-custom-images-66055152b79d8\"\n\tdata-gallery=\"norebro-custom-66055152b79d6\"\n\t\t>\n\n\t\n\t<div class=\"vc_row norebro-masonry\" data-lazy-container=\"gallery\">\n\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"0\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/pirluli.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">pirluli<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"1\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/FGC.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">FGC<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"2\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/flyer.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">flyer<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"3\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/programa-de-mano.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">programa-de-mano<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"clear\"><\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"norebro-gallery-opened-sc custom-gallery\"\n\tid=\"norebro-custom-66055152b79d6\"\n\tdata-options='{\"navClass\":\"\"}'>\n\n\t<div class=\"expand\">\n\t\t<span class=\"ion-android-expand\"><\/span>\n\t<\/div>\n\t<div class=\"close\">\n\t\t<span class=\"ion-ios-close-empty\"><\/span>\n\t<\/div>\n\n<\/div>\n[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177925130{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995585142{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-66055152b7ec0\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t03. Desarrollo\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tEvoluci\u00f3n del proyecto\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995590185{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-66055152b8166\" \n\t \n\t>\n\n\t<p>En sucesivas ediciones del festival la l\u00ednea gr\u00e1fica ha evolucionado, manteniendo siempre las directrices originales del proyecto: la geometr\u00eda abstracta como hilo conductor que aglutina los diferentes conciertos de cada edici\u00f3n.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177972462{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_images_carousel images=\u00bb13090,13089,13087,13093,13086,13092,13091,13088&#8243; img_size=\u00bbfull\u00bb autoplay=\u00bbyes\u00bb wrap=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1697472745264{padding-top: 10% !important;padding-bottom: 10% !important;background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb]\n\t<div class=\"norebro-video-module-sc video-module preview  with-anim\"\n\t\tid=\"norebro-custom-66055152b8617\"\n\t\tdata-video-module=\"https:\/\/www.youtube.com\/embed\/geqNeCk3rAY\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/Captura-de-Pantalla-2023-09-19-a-las-16.48.30.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play shadow\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Watch Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501089"}],"collection":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/comments?post=501089"}],"version-history":[{"count":2,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501089\/revisions"}],"predecessor-version":[{"id":501093,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501089\/revisions\/501093"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/media?parent=501089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}