{"id":501064,"date":"2023-11-17T17:44:19","date_gmt":"2023-11-17T17:44:19","guid":{"rendered":"https:\/\/pica.agency\/project\/festival-jardins-pedralbes\/"},"modified":"2024-01-30T15:36:34","modified_gmt":"2024-01-30T15:36:34","slug":"festival-jardins-pedralbes","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/es\/project\/festival-jardins-pedralbes\/","title":{"rendered":"Festival Jardins Pedralbes"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177925130{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995585142{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605529c3c786\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Encargo\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tNecesidades del cliente\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995590185{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605529c3d445\" \n\t \n\t>\n\n\t<p>Nos encargaron dise\u00f1ar la identidad visual del <strong>Festival Jardines Pedralbes<\/strong>, un festival de verano que tuvo lugar en la ciudad de Barcelona entre el 2012 y el 2022. El festival ofrec\u00eda una serie de conciertos al aire libre en un anfiteatro de medida media instalado para la ocasi\u00f3n en un parque p\u00fablico. Tambi\u00e9n ten\u00eda un \u00e1rea de restauraci\u00f3n con oferta gastron\u00f3mica de calidad.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177972462{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_images_carousel images=\u00bb13104,13105,13106,13107,13108,13109,13110,13111&#8243; img_size=\u00bbfull\u00bb autoplay=\u00bbyes\u00bb wrap=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177976614{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995611838{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb65px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605529c3e13d\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Estrategia\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tLa mirada de Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995607247{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb65px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605529c3e3c5\" \n\t \n\t>\n\n\t<p>El factor diferenciador del festival fue sin duda su ubicaci\u00f3n: uno de los jardines m\u00e1s majestuosos de Barcelona, tanto de estilo franc\u00e9s como ingl\u00e9s, con un toque rom\u00e1ntico y muy lujoso. Decidimos que la identidad visual del festival ten\u00eda que poner en valor estos fant\u00e1sticos jardines y la experiencia de los #asistente en este entorno privilegiado.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb30px\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177972462{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_images_carousel images=\u00bb13115,13121,13113,13122,13127,13119,13118,13120,13123,13114,13116,13117,13124,13125,13126&#8243; img_size=\u00bbfull\u00bb autoplay=\u00bbyes\u00bb wrap=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177925130{background-color: #333333 !important;}\u00bb][vc_column width=\u00bb3\/12&#8243; css=\u00bb.vc_custom_1507995585142{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605529c3e5be\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t03. Desarrollo\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tEvoluci\u00f3n del proyecto\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=\u00bb6\/12&#8243; css=\u00bb.vc_custom_1507995590185{padding-top: 0px !important;}\u00bb][vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605529c3e82a\" \n\t \n\t>\n\n\t<p>Tal como hacemos con el <strong>Festival Mil\u00b7lenni<\/strong>, la l\u00ednea gr\u00e1fica del festival evolucion\u00f3 cada a\u00f1o, manteniendo siempre las directrices originales del proyecto, pero utilizando estilos diferentes cada vez, pasando de la ilustraci\u00f3n vectorial a collages fotogr\u00e1ficos. El trabajo constante permiti\u00f3 al festival consolidar una identidad poderosa y reconocible, que sin embargo se modific\u00f3 sustancialmente cada a\u00f1o.<\/p>\n\t\n<\/div>[vc_empty_space height=\u00bb80px\u00bb el_class=\u00bbnorebro-phone-space\u00bb][\/vc_column][vc_column width=\u00bb3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1508177972462{background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb][vc_images_carousel images=\u00bb13133,13128,13138,13137,13136,13129,13130,13131,13134,13132,13135&#8243; img_size=\u00bbfull\u00bb autoplay=\u00bbyes\u00bb wrap=\u00bbyes\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1697472745264{padding-top: 10% !important;padding-bottom: 10% !important;background-color: #333333 !important;}\u00bb][vc_column css=\u00bb.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}\u00bb]\n\t<div class=\"norebro-video-module-sc video-module preview  with-anim\"\n\t\tid=\"norebro-custom-6605529c3ee49\"\n\t\tdata-video-module=\"https:\/\/www.youtube.com\/embed\/GlQuZ5_M2yQ\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Auditori.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play shadow\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Watch Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501064"}],"collection":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/comments?post=501064"}],"version-history":[{"count":2,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501064\/revisions"}],"predecessor-version":[{"id":501068,"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/norebro_portfolio\/501064\/revisions\/501068"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/es\/wp-json\/wp\/v2\/media?parent=501064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}