{"id":501215,"date":"2024-01-29T12:48:07","date_gmt":"2024-01-29T12:48:07","guid":{"rendered":"https:\/\/pica.agency\/project\/bcnx10\/"},"modified":"2024-01-30T10:28:26","modified_gmt":"2024-01-30T10:28:26","slug":"bcnx10","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/ca\/project\/bcnx10\/","title":{"rendered":"BCNx10"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-660554aa95754\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Enc\u00e0rrec\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tNecessitats del cliente\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-660554aa96082\" \n\t \n\t>\n\n\t<p>Campanya de <strong>Turisme de Barcelona<\/strong>, amb l&#8217;objectiu de promoure les activitats dels 10 districtes de la ciutat i descentralitzar el turisme urb\u00e0.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695830918223{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;501120&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;501126&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;501129&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-660554aa9663a\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Estrat\u00e8gia\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tLa mirada de Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-660554aa96844\" \n\t \n\t>\n\n\t<p>La campanya, desenvolupada en 3 idiomes, inclo\u00efa cartells p\u00fablics, una forta pres\u00e8ncia a les xarxes socials i anuncis de premsa.<\/p>\n<p>Pica va definir el naming, el claim, els principals textos i va crear tots els elements de comunicaci\u00f3 de la campanya.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1695830918223{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;501123&#8243; img_size=&#8221;full&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;501168&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]\n\t<div class=\"norebro-video-module-sc video-module preview \"\n\t\tid=\"norebro-custom-660554aa96ce3\"\n\t\tdata-video-module=\"https:\/\/pica.agency\/wp-content\/uploads\/2024\/01\/BCNx10-1-1-CAT-Web.mp4\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2024\/01\/bcnx10video.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Social Media Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501215"}],"collection":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/comments?post=501215"}],"version-history":[{"count":2,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501215\/revisions"}],"predecessor-version":[{"id":501220,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501215\/revisions\/501220"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/media?parent=501215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}