{"id":501088,"date":"2023-11-03T14:37:33","date_gmt":"2023-11-03T14:37:33","guid":{"rendered":"https:\/\/pica.agency\/project\/festival-mil%c2%b7leni\/"},"modified":"2024-01-30T15:34:44","modified_gmt":"2024-01-30T15:34:44","slug":"festival-mil%c2%b7leni","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/ca\/project\/festival-mil%c2%b7leni\/","title":{"rendered":"Festival Mil\u00b7lenni"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605513b753fa\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Projecte\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tNecessitats i caracter\u00edstiques\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605513b75758\" \n\t \n\t>\n\n\t<p>Ens encarreguem de la comunicaci\u00f3 visual del <strong>Festival Mil\u00b7lenni<\/strong>, un cicle de concerts que es realitza a Barcelona cada any entre setembre i maig. Dissenyem des de publicitat en transport p\u00fablic i cartells de carrer fins a peces editorials, publicacions en les xarxes socials i fins i tot entrades i identificadors per a artistes i treballadors.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177972462{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_images_carousel images=&#8221;12991,13082,12990,13084,13083,13085&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177976614{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995611838{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605513b75982\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Estrat\u00e8gia\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tLa mirada de Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995607247{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605513b75bc7\" \n\t \n\t>\n\n\t<p>El <strong>Festival Mil\u00b7lenni<\/strong> t\u00e9 lloc en diferents espais de la ciutat, programant diferents artistes per a diferents tipus de p\u00fablic. L&#8217;estrat\u00e8gia de comunicaci\u00f3 no podia basar-se en la ubicaci\u00f3 del festival, ni en el g\u00e8nere musical ni en el p\u00fablic objectiu. Per aix\u00f2 v\u00e0rem decidir prendre el seu eclecticisme com a senya d&#8217;identitat del festival. V\u00e0rem triar basar la gr\u00e0fica en un valor abstracte com la geometria, aplicant colors degradats que converteixen un color en un altre. Aquesta geometria &#8220;envolta&#8221; tots els esdeveniments que construeixen el festival.<\/p>\n\t\n<\/div>[\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177976614{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1507995611838{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;]<div class=\"norebro-gallery-sc gallery-wrap\"\n\tid=\"norebro-custom-images-6605513b76d88\"\n\tdata-gallery=\"norebro-custom-6605513b76d86\"\n\t\t>\n\n\t\n\t<div class=\"vc_row norebro-masonry\" data-lazy-container=\"gallery\">\n\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"0\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/pirluli.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">pirluli<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"1\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/FGC.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">FGC<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"2\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/flyer.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">flyer<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\" vc_col-lg-6 vc_col-md-12 vc_col-sm-12 vc_col-xs-12 masonry-block grid-item gallery-image\" data-gallery-item=\"3\" data-lazy-item=\"\" data-lazy-scope=\"gallery\">\n\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"gimg\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/programa-de-mano.jpg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t<div class=\"content-center text-center\">\n\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t<h4 class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tView Fullscreen\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t<div class=\"icon inline ion-ios-plus-empty\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"gallery-description\">\n\t\t\t\t<h3 class=\"title\">programa-de-mano<\/h3>\n\t\t\t\t<p class=\"subtitle small\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"clear\"><\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"norebro-gallery-opened-sc custom-gallery\"\n\tid=\"norebro-custom-6605513b76d86\"\n\tdata-options='{\"navClass\":\"\"}'>\n\n\t<div class=\"expand\">\n\t\t<span class=\"ion-android-expand\"><\/span>\n\t<\/div>\n\t<div class=\"close\">\n\t\t<span class=\"ion-ios-close-empty\"><\/span>\n\t<\/div>\n\n<\/div>\n[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605513b771db\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t03. Desenvolupament\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tEvoluci\u00f3 del projecte\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605513b773e4\" \n\t \n\t>\n\n\t<p>En successives edicions del festival la l\u00ednia gr\u00e0fica ha evolucionat, mantenint sempre les directrius originals del projecte: la geometria abstracta com a fil conductor que aglutina els diferents concerts de cada edici\u00f3.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177972462{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_images_carousel images=&#8221;13090,13089,13087,13093,13086,13092,13091,13088&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1697472745264{padding-top: 10% !important;padding-bottom: 10% !important;background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]\n\t<div class=\"norebro-video-module-sc video-module preview  with-anim\"\n\t\tid=\"norebro-custom-6605513b777ba\"\n\t\tdata-video-module=\"https:\/\/www.youtube.com\/embed\/geqNeCk3rAY\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/09\/Captura-de-Pantalla-2023-09-19-a-las-16.48.30.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play shadow\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Watch Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501088"}],"collection":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/comments?post=501088"}],"version-history":[{"count":3,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501088\/revisions"}],"predecessor-version":[{"id":501094,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501088\/revisions\/501094"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/media?parent=501088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}