{"id":501063,"date":"2023-11-17T17:44:19","date_gmt":"2023-11-17T17:44:19","guid":{"rendered":"https:\/\/pica.agency\/project\/festival-jardins-pedralbes\/"},"modified":"2024-01-30T15:36:13","modified_gmt":"2024-01-30T15:36:13","slug":"festival-jardins-pedralbes","status":"publish","type":"norebro_portfolio","link":"https:\/\/pica.agency\/ca\/project\/festival-jardins-pedralbes\/","title":{"rendered":"Festival Jardins Pedralbes"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605522c42e5e\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t01. Enc\u00e0rrec\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tNecessitats del client\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605522c43168\" \n\t \n\t>\n\n\t<p>Ens van encarregar dissenyar la identitat visual del <strong>Festival Jardins Pedralbes<\/strong>, un festival d&#8217;estiu que va tenir lloc a la ciutat de Barcelona entre el 2012 i el 2022. El festival oferia una s\u00e8rie de concerts a l&#8217;aire lliure en un amfiteatre de mida mitjana instal\u00b7lat per a l&#8217;ocasi\u00f3 en un parc p\u00fablic. Tamb\u00e9 tenia un \u00e0rea de restauraci\u00f3 amb oferta gastron\u00f2mica de qualitat.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177972462{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_images_carousel images=&#8221;13104,13105,13106,13107,13108,13109,13110,13111&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177976614{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995611838{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605522c4335c\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t02. Estrat\u00e8gia\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tLa mirada de Pica\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995607247{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;65px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605522c435a0\" \n\t \n\t>\n\n\t<p>El factor diferenciador del festival va ser sens dubte la seva ubicaci\u00f3: un dels jardins m\u00e9s majestuosos de Barcelona, tant d&#8217;estil franc\u00e8s com angl\u00e8s, amb un toc rom\u00e0ntic i molt lux\u00f3s. V\u00e0rem decidir que la identitat visual del festival havia de posar en valor aquests fant\u00e0stics jardins i l&#8217;experi\u00e8ncia dels assistents en aquest entorn privilegiat.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177972462{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_images_carousel images=&#8221;13115,13121,13113,13122,13127,13119,13118,13120,13123,13114,13116,13117,13124,13125,13126&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177925130{background-color: #333333 !important;}&#8221;][vc_column width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1507995585142{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-heading-sc heading text-left\"\n\tid=\"norebro-custom-6605522c43760\" \n\t \n\t>\n\t\n\t\n\t\n\t<h3 class=\"title\">\n\t\t03. Desenvolupament\t<\/h3>\n\n\t\n\t\t\t<p class=\"subtitle\">\n\t\t\tEvoluci\u00f3 del projecte\t\t<\/p>\n\t\t\n<\/div>[\/vc_column][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1507995590185{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;]<div class=\"norebro-text-sc \" \n\tid=\"norebro-custom-6605522c43992\" \n\t \n\t>\n\n\t<p>Com fem amb <strong>Festival Mil\u00b7lenni<\/strong>, la l\u00ednia gr\u00e0fica del festival va evolucionar cada any, sempre mantenint les directrius originals del projecte, per\u00f2 utilitzant estils diferents cada vegada, passant de la il\u00b7lustraci\u00f3 vectorial a collages fotogr\u00e0fics. El treball constant va permetre al festival consolidar una identitat poderosa i reconeixible, que no obstant aix\u00f2 es va modificar substancialment cada any.<\/p>\n\t\n<\/div>[vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;norebro-phone-space&#8221;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508177972462{background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068535441{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_images_carousel images=&#8221;13133,13128,13138,13137,13136,13129,13130,13131,13134,13132,13135&#8243; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1697472745264{padding-top: 10% !important;padding-bottom: 10% !important;background-color: #333333 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1515068545808{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]\n\t<div class=\"norebro-video-module-sc video-module preview  with-anim\"\n\t\tid=\"norebro-custom-6605522c43dd3\"\n\t\tdata-video-module=\"https:\/\/www.youtube.com\/embed\/GlQuZ5_M2yQ\"\n\t\tdata-video-start=\"0\"\n\t\t\t\t>\n\n\t\t<div class=\"image-wrap\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pica.agency\/wp-content\/uploads\/2023\/10\/Auditori.jpg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"overlay\">\n\t\t\t<div class=\"content-center\">\n\t\t\t\t<div class=\"wrap text-center\">\n\t\t\t\t\t<div class=\"btn-play shadow\">\n\t\t\t\t\t\t<span class=\"icon ion-ios-play\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Watch Video<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n[\/vc_column][\/vc_row]\n<\/section>","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501063"}],"collection":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio"}],"about":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/types\/norebro_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/comments?post=501063"}],"version-history":[{"count":2,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501063\/revisions"}],"predecessor-version":[{"id":501066,"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/norebro_portfolio\/501063\/revisions\/501066"}],"wp:attachment":[{"href":"https:\/\/pica.agency\/ca\/wp-json\/wp\/v2\/media?parent=501063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}